Benefits That Keep Employees Coming Back for More

October 25, 2023

In a crowded and confusing market like health benefits that’s plagued with dismal customer service, one of the most powerful statistics one can look at is retention rate.

At Gravie, the numbers speak for themselves: 93% of groups choose to renew their Comfort® plans year after year — a rate that’s well above industry averages. And for groups of 100+, that number is even more impressive: 99%.

Significant retention rates are a big deal during open enrollment season to show if a plan is worth its salt. The last thing employers want to do is sign up for a plan that’s unsustainable, and requires them to switch in the short-term. 

There are a few key differentiators that draw people back to Gravie year after year: 

  • No deductible and zero copays on most common healthcare services: Comfort is a health plan in a league of its own, providing 100% coverage on the most common healthcare services, at a cost comparable to traditional group health plans. Once members experience it, they never want to go back.
  • Cost reduction and improved outcomes: Employers of all industries can benefit from investing in members’ long-term health outcomes. Comfort helps people get more care while saving them money. Plus, it’s been proven to outperform traditional plans when it comes to cost savings for employees, 
  • Truly helpful customer service: Employers and employees alike get bogged down by the nuances of navigating the healthcare system, and it creates a major pain point for a lot of people. Gravie’s customer service is one of the highest contributors to retention; with Gravie Care®, members get access to a dedicated and radically helpful team of licensed benefits experts who can help navigate networks, bills, explanations of benefits and more throughout the year.
  • Stable rates: As industry costs continue to rise, this type of stability has become more and more valuable to employers. Those who partner with Gravie can expect renewal rates that average at an impressively low 6.8%.

Substantial turnover rates can be a pain for everyone involved. With benefits decision-makers already spending an average of nine hours per week on managing health benefits for their company, and health benefits being their second largest expense, the extra time and money spent making changes year after year with no real new value to speak of is even more burdensome.

Comfort is a health plan everyone can love, today and tomorrow. In this uncertain economic environment, retaining and attracting talent is key, and sustainable plans grounded in stable rates will be the most impressive option for employers. With Gravie’s industry-leading 93% retention rate, you can be confident you’re in good hands. 

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