Schedule care based on your health, not the calendar

January 11, 2023

For many people, the new year is a time to embrace change, whether through goals, resolutions or a renewed sense of optimism. Health is typically a big focus for many people’s goals, but one has to wonder: why doesn’t our traditional healthcare model support this?

This renewed interest in health usually comes after a frenzy of trying to cram in as many provider visits before the December 31 deadline, because traditional health plans with deductibles reset at the beginning of the year. Faced with the financial barrier of a high-deductible plan, individuals find themselves pursuing healthcare primarily if and when it makes sense for their wallet in association with the calendar year.

But should the calendar dictate how — and how much — we utilize healthcare? For us at Gravie, the answer is easy: no. Individuals should never have to put off needed care.


The outdated way of thinking and modeling health plans has remained the status quo for too long. That’s why we’re doing things differently and bringing more common-sense thinking and member-focused solutions to our model.


With Gravie’s Comfort plan, members can change their approach to better suit their health throughout the year. Comfort provides straightforward 100% coverage on most common healthcare services from day one. Rather than rushing to fit in services at the end of the year after a deductible is met, Gravie members can schedule primary, specialty and urgent care appointments as soon as they are needed — at their own pace, on their own timing, without fear of a surprise bill.

Prioritizing health and wellness

With a plan that doesn’t hold people back because of their deductible or the time of year, Gravie Comfort members can have a more proactive approach to their health. Scheduling preventive services throughout the year may help members avoid illnesses, disease and other chronic health problems, or detect illness at an early stage when treatment is likely to work best.

In addition to preventive care, services such as specialist visits, labs and imaging, generic prescriptions, online care, therapy and more are all covered completely – no deductible, and no co-pay in most circumstances. Because of this, Comfort members are getting the care they need when they need it, and decreasing more costly visits by lowering inpatient hospital encounters by 7% and emergency room visits by 5%.

We believe people should be able to seek healthcare when they need it, not because of arbitrary factors like the date on the calendar or the status of their deductible. Let Gravie help you make a healthy change in mindset. Contact us to learn more about the power of Comfort.

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