Break the Health Insurance Status Quo Bias

June 3, 2019

It pays to compare employee health coverage options.

We live in an era where you can shop and compare the price of virtually anything on the internet. Whether you’re purchasing a TV, a toaster, or a plane ticket, you can compare prices online to ensure you’re getting the best deal.

If we are willing to put time and effort towards comparing prices for smaller purchases, or purchases we don’t make that often, are we willing to do the same for something more important?

Making decisions about our health insurance can be a pain, and it’s a decision we have to make every year.

If you’re like most people, you probably opt for staying with the same coverage year after year. Why not? You can automatically renew, and if you’re satisfied, you’ll most likely choose the path of least resistance and stay put.

But is the path of least resistance always the best choice?

Plans and fees change every year, but if you’re not comparing and shopping around, do you really know if you’re getting the best value with your coverage?

The act of staying put and lack of comparing coverage is what we like to call the health insurance status quo bias.

A status quo bias happens when people prefer things to stay the same by doing nothing or by sticking with a previous decision. They say this can happen even if transition costs are small but the importance of the decision is great.*

Employee health coverage is no small decision. Even if transition costs could be small, the amount of time and effort required is still something to consider for most companies and business owners.

But what if that time and effort could mean the difference between saving hundreds, if not thousands, of dollars a year in employee health premiums?

This is where we come in. We have the people and teams in place to make a switch seamless and easy. We have the plans to potentially save you a significant amount on annual costs. And, we have the support to keep your employees satisfied year-round.

We even have a plan that can potentially give you money back at the end of the year. It literally does pay to compare and shop employee health benefits plans.

So, you may not be in the market for a new toaster or TV this year, but you can always be in the market for employee health coverage and make certain that you are getting the most out of your health benefits.

Want to see how your current coverage compares? Email us at:


Download our eBook

Benefits designed to be used can actually give employers the biggest bang for their buck.

Get started

Book a Meeting

Great benefits pay off. See how Gravie can help your business save. Let’s talk!

Get started
Go back

Download our eBook

Go back

Book a Meeting