Hot Off the Press – Gravie and Securian Expand Consumer Choice for Life Insurance


We’ve got some exciting news to share! In an effort to provide better benefits for all, we recently announced our partnership with Securian Financial Group to add life insurance options to our marketplace. Check out the press release below: 

(MINNEAPOLIS, Sept. 13, 2016) Gravie, provider of a reinvented benefits marketplace, and Securian, one of the nation’s largest financial services providers, are teaming up to bring a consumer-centric approach to purchasing life insurance.

Pairing smart technology with a human touch, Gravie makes benefits easier and more affordable for employers, employees and individuals. Saint Paul, Minnesota-based Securian, with nearly 16 million customers and over $1.15 trillion of insurance in force, is a leader in insurance, investment and retirement solutions.

“Consumers expect a seamless, intuitive digital experience, including when shopping and applying for life insurance,” said Sid Gandhi, Chief Strategy and Customer Engagement Officer, Securian Financial Group. “This alliance allows our products to be part of an advanced system that combines technology with expert guidance. It’s a win-win.” 

“We’re on a strong growth path, with over 35,000 consumers now a part of the Gravie movement,” stated Abir Sen, CEO of Gravie. “We continue to expand our benefits marketplace, and are excited to offer Securian products to our consumers.”

As part of the alliance, Securian Ventures, Inc., a wholly owned subsidiary of Securian, made a minority investment in Gravie.

The product and service integration is scheduled to launch in time for 2017 open enrollment.

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.

With smart technology and a human touch, Gravie is reinventing health benefits, making them easier and more affordable for employers and employees. Gravie was founded in 2013 and has grown rapidly to serve over 700 employers, representing over 35,000 employees across the United States.

If you’re an employer interested in getting started with Gravie, fill out a contact form here or call us at 855.540.8701.